What is research consulting?

Research consulting is the process of collecting multiple data types in different formats, analysing them and presenting research reports to public institutions, private businesses, and research and analytics companies. Researchers need to strategise to complete research projects and plan how to find relevant data. They need to collect data using phone surveys, online resources and other methods, and analyse and verify the collected data to gain insights.

Very often, they hire research consulting firms to conduct targeted research.

What does research consulting involve?

Research consultants gather data, conduct research and investigate on behalf of the researcher’s clients. They work in a diverse range of sectors, including legal services, science, publishing, business, finance and healthcare. They are experts at researching complex or technical subjects and gathering intelligence for market research and competitive analysis purposes. They then compile reports to summarise their findings for research projects they are working on.

Research consultants are generally responsible for the following research-related tasks:

• Collecting and analysing data while working closely with researchers
• Providing direct support for implementing evaluations
• Developing practice communities
• Working with evaluation networks to enhance data credibility
• Using varied data sources such as external and internal documents, focus groups, questionnaires, surveys and informant interviews

Research consulting firms are typically experienced in their fields of research. They have well-developed investigative and research skills and are equipped with a broad range of online databases and resources.

Responsibilities of a research consulting firm

Research consulting firms are generally responsible for the following:

• Leading research teams using electronic and hard-copy submissions
• Obtaining information correctly
• Working with clients to ensure proper communication
• Preparing case reports based on research data and findings
• Developing plans to promote the business and prevent issues
• Scripting financial models based on market trends
• Generating analysis in graphic and tabular format
• Performing statistical analysis using available data
• Studying research methodologies and exploring options
• Investigating the best techniques, trends, disciplines and capabilities

Benefits of hiring research consultants

Qualified experts can provide better consumer insights. A research consultant would design and implement the data-collection process. A consultant is also an expert in fieldwork, analysing data and helping with project decision-making. Research consultants go beyond current clients to research prospective clients and markets.

Research firms should hire research consultants who, with their expertise and experience, can quickly understand a client’s needs and provide the most useful data-based insights. Their specialised knowledge ensures their conclusions are valid, credible and reliable for the research project at hand.